In November of 2024, I was appointed as Public Relations Chairman of the Alpha Lambda Chapter of Pi Kappa Phi. When I took over this role, I saw the opportunity to build on the foundation already laid and worked to create a newfound identity for a chapter that was already in the process of reinventing itself.
For the remainder of the 2024-2025 school year, my committee and I placed a heavy emphasis on the things that bring us together as brothers, using that to tell the story of our chapter through social media. We immediately started posting monthly highlights of brothers who had achieved significant milestones in the Ole Miss community, while also emphasizing our social events as a chapter. This included creating event recap reels and promotional content, as well as capitalizing on formal recruitment to build brand awareness and engagement on our social media platforms, with Potential New Members serving as our primary client base.
Finally, I was able to gain experience with website design, as we created a chapter website for the first time. Click below to check it out.
Instagram Reels:
Lil Mosey Promotional
Journey of Hope Uniform Reveal
Formal Recruitment Branding
